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Meta’s upcoming Twitter competitor, Instagram Threads, is slated to launch on July 6th, as indicated by the App Store listing showcasing its iPhone-ready version. In its App Store listing, the description says Threads is ”Instagram’s text-based conversation app.” It further describes Threads as a hub where “communities come together to discuss everything from the topics […]
TikTok is revolutionising the earning potential for creators with its latest announcement of the “TikTok Creative Challenge.” This exciting monetization feature empowers creators to submit video ads for brand challenges and earn money based on the performance of their content. Currently undergoing testing with select brands, the TikTok Creative Challenge opens up new opportunities for […]
Elon Musk, the owner of Twitter, has implemented tweet limits in order to prevent unauthorised scraping of valuable data from the platform. Users are now required to log in to view tweets and profiles, a departure from the previous practice of allowing open access. These restrictions have resulted in some users being locked out of […]
Google has recently announced a new core algorithm update for its search engine which will have a significant impact on the search results. Google releases several algorithm updates throughout the year, but the core updates are the most significant. These updates affect the way Google’s algorithm evaluates websites, which can result in some sites seeing […]
Google has announced a new update to its search algorithm called the Product Reviews Update, which aims to improve the quality of search results related to product reviews. The update is designed to reward high-quality product reviews and demote low-quality ones in search rankings. According to Google, the Product Reviews Update is meant to benefit […]
Greetings 🙂 Happy new year and welcome to another edition of this newsletter. Many times, little things aren’t little at all. For instance, a grain of salt can change the flavour of a dish. And as a song says “I might only have one match but I can make an explosion.” When it comes to […]
If you’re active on social media, chances are you’ve come across a hashtag or two (or ten). But what exactly are hashtags, and why are they important? Let’s dive in. Simply put, a hashtag is a keyword or phrase that is preceded by the pound sign (#). It is used to mark a keyword or […]
Google in an announcement said they started rolling out a helpful content system update across search on December 5, and it will take two weeks to complete. In the announcement, Google said that the updates “improves our classifier and works across content globally in all languages.” This update builds upon the helpful content system the […]
When talking about SEO, keyword research always gets mentioned. This is due to the fact that, despite Google’s ongoing algorithm updates, keyword research has remained largely constant for marketers wanting to optimise their websites for search. What is keyword research? When searching for answers on the internet, people use keywords. Conducting keyword research involves […]
Digital marketing is here to stay, and search engine optimisation (SEO) is an integral part of it. Think of it as a consumer or potential client’s doorway to your site. Without SEO, no matter how pretty or functional your site may be, no one would be there to appreciate it and convert as lead. Think […]
