Google in an announcement said they started rolling out a helpful content system update across search on December 5, and it will take two weeks to complete.
In the announcement, Google said that the updates “improves our classifier and works across content globally in all languages.” This update builds upon the helpful content system the search engine giant introduced in August.
A ranking “system,” according to Google’s new terms, is a continuous, behind-the-scenes enhancement of Google’s algorithm. An “update” to an algorithm relates to changes made to ranking algorithms.
The goal of Google’s helpful content approach is to promote websites made with users in mind rather than search engines. It attempts to elevate content that goes above and beyond what is widely available from other publishers and offers distinctive value to the web.
In an article, Google said the helpful content system generates a signal used by their automated ranking systems “to better ensure people see original, helpful content written by people, for people, in search results.”
“This classifier process is entirely automated, using a machine-learning model. It works globally across all languages. It is not a manual action nor a spam action. Instead, it’s just one of many signals Google evaluates to rank content,” the statement added.
This implies that some people-first content on websites flagged as having harmful content may nevertheless score highly if there are additional indications attributing to the helpfulness and relevance of the people-first information to a query. Additionally, the signal is weighted, so websites with a lot of unhelpful content can see a higher impact.
To maintain or improve your website ranking with the latest update, Google recommends creating original highly relevant people-first content. They provided some content and quality questions to help marketers and business owners assess the content they put out.
Some of the assessment questions revolve around originality, comprehensiveness, relevancy, trustworthiness, mobile-responsiveness, and shareability of the content. If an article meets those criteria, it may rank higher in the search engine results page.
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