The 2021 YouTube algorithm changes are coming sooner than you think, and they’re going to drastically affect how your channel performs. So, if you want your channel to thrive long into the future, it’s time to start thinking about how this will impact your business and how you can get ahead of the curve. Here are some strategies we recommend for staying on top of YouTube’s 2021 Algorithm Updates
Why you should stay on top of youtube algorithm updates
If you’re not already familiar with YouTube and its algorithms, then allow us to give you a quick overview. YouTube is the largest video-sharing platform in the world. With over 1 billion users, it’s so huge that it makes up more than 40% of all internet traffic. It also makes more money than any other social media network. Think about $4 billion in 2019 alone.
It’s not just about making videos though: YouTube is a hub for all kinds of media sharing, from music videos and podcasts to live streams of sporting events like NFL games or even presidential debates (where candidates have used the service to reach out directly to voters).
With so many people using it every day for entertainment purposes alone not even counting its role as an educational tool it’s no wonder why companies want their ads seen on this huge platform.
How to thrive with 2021 YouTube Algorithm updates
If you want your channel to thrive in 2021, your focus must be on creating quality content that is consistent with your upload schedule and uses keywords in titles, descriptions and thumbnails.
In other words: You need to be authentic. YouTube is constantly evolving its algorithm. Developing strategies to stay ahead of the algorithm has become an essential part of growing a successful YouTube channel that can thrive for years to come.
Relying on your fans
These days it seems like everyone is making content for social media platforms—and while that may seem like good news for creators (more competition), it makes it harder than ever before to stand out from the crowd if you don’t have an established following or fan base already built up before uploading anything at all.
To help build their own audience base, many channels rely heavily on viewers sharing their videos after watching them especially when those viewers have been bored enough with what else was available online that they decided “hey maybe this will entertain me?”
Increase the quality of your content
Quality is what your audience wants to watch, and it also helps you rank higher in the search results. It will retain and grow your audience, and attract advertisers. If you don’t have high quality content, you won’t be able to attract an audience. If you can’t attract an audience, you won’t get any views or subscribers and eventually your channel will die out. The best way to increase the quality of your content is by improving on what it takes to make good videos in the first place: planning, research, writing scripts and storyboarding.
But how do you know if your video is considered “quality?”
If you’re producing videos as part of a brand or business strategy, quality content means different things to different people. In this case, quality can be defined by the goals set out in their marketing plan, increased sales leads or sales numbers, more views on YouTube and other platforms, more subscribers, better placement in relevant videos, improved video recommendations etc. If all of these are met after publishing a new video or series of videos (that’s not old content repurposed for the sake of cross-promotion), then congratulations your company’s goals were attained! However, if there isn’t much data available from previous videos/series yet (which often happens during early stages), then consider using some other metrics such as likes/dislikes ratio until more data becomes available.”
Invest in quality equipment (if possible)
While you might be tempted to get a GoPro camera and capture your content with it, the reality is that this can be a very expensive venture. If you don’t have access to quality equipment, then by all means try new things. If you have access to some sort of professional camera or microphone though, we would suggest sticking with that if possible because the quality will be much better than a GoPro or iPhone.
When choosing topics for your YouTube videos: know what type of information will resonate most with your audience so that when someone searches for something related on Google search engine results pages (SERPs), they’ll find one of your videos instead (and hopefully click). This way nobody else gets credit for having created something useful – only YOU.
Upload consistently, but not too much
Uploading regularly is important. Whether you’re uploading daily, twice a week, or once a month, consistency is key. Don’t overdo it either: if your channel has more than 30 videos in the last year with less than 300 views per video then it may be time to slow down and take some time off from creating content. Use Tubebuddy (https://tubebuddy.com) to help keep track of your uploads and view counts so that you can see which days are best for getting more views from new subscribers who just joined your channel recently because they saw one of your latest videos.
If you’re having trouble thinking of ideas for new videos then try looking at other channels within similar niches as yours – the goal here isn’t necessarily just getting more subscribers, it’s also about making sure those people stick around long enough until they’ve seen every single one of them.
Focus on keywords in titles, tags and descriptions
- Use keywords that are relevant to your content.
- Describe your video in the title and tags.
- Use a keyword density of 1-3%.
- Use a combination of long tail and short tail keywords.
Use thumbnails that stand out from the crowd
One of the most important things you can do to make sure your video gets views is to make sure that it has a great thumbnail. The thumbnail is the first thing people see when they look at a video, so they’ll decide whether or not they want to watch it based on what’s in that picture. If your thumbnails look boring or like something people have seen before, you won’t get as many views as you would if you had interesting thumbnails that stand out from other videos.
If you’re not familiar with design tools like Photoshop and Illustrator, don’t worry there are plenty of free online tools that you can use to create good quality images for your thumbnails (and even videos). Try experimenting with different options until you find what works best for your channel and audience.
Stay true to your brand and genre
You want to be consistent in your branding and content. You want to stay true to yourself, and you want to be authentic. This means staying true to your audience, too. Your viewers are going to know if you’re trying too hard or just not being genuine.
If you stick with one niche, it will help with brand recognition and building trust with your audience. It also makes it easier for YouTube’s algorithm system because it knows what kind of content you produce, which will allow them (and their algorithms) predict what type of content they can expect from you next time around.
We hope this post has given you a better idea of how the 2021 YouTube algorithm will affect your channel and what you can do to stay ahead. As always, we’re here for you if you need help.
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