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AdWords and PPC - Opportunity gatway to succeed

The surest and most effective advantage of AdWords and PPC is that they guarantee quicker service. It is ideal for start-up organizations to get targeted customers quickly, but ads need to be placed at the right place so that you can get the ultimate benefit out of it.

frequently asked questions

Over the years, we have gotten series of questions from people who have heard of Google AdWords and pay-per-click marketing. Below are some of the answers we have provided in the field:

What is PPC Marketing?

Pay-per-click marketing or PPC is a web advertising that allows organizations to place ads on the web or in the search results. You will pay when someone clicks on your ads, but you won’t be debited for impressions. PPC marketing has two types namely search engine advertising and advertising on partner networks. This marketing service works for most companies.

Why You must use PPC Marketing?

There are so many awesome reasons why we must use PPC marketing. Our team has provided 10 of them namely- it converts lead generation, it’s engaging, it’s scalable, it complements other marketing options, your competitors are using PPC, it is easier than SEO, it’s taking over search engine result pages, it’s measurable, it’s flexible, and it’s faster than SEO.

What kind of business can use AdWords and PPC advertising?

Almost every type of business can take advantage of our Google AdWords and PPC marketing services- this is where you meet the right people that are interested in what you do. Some of the organizations that can use PPC include seasonal businesses, businesses with the variety of products, organizations that sell hard-to-find products or services, businesses with high margins etc.

How Google AdWords work?

Basically, it’s an auction system, where advertisers bid on keywords while placing their ads in the search results. In this auction system, the highest bidders don’t usually win; instead, Google gives higher advert placements to those with well organized, relevant, and high-quality ads, not those that bid higher.

What is the average cost of Google adwords?

This exclusively depends on the amount you set or your overall marketing budget. At the moment, you can place as low as $50, while you can also spend hundreds or thousands of dollars monthly. However, you will need to spend more so as to get more. If you are hiring someone to manage your PPC, then spend a lot of money on PPC to justify the cost of hiring the person.

Why Google PPC is bigger than Yahoo/ Bing PPC?

Yes, we have received countless questions on this. The reason is simple; Google has a greater share of the search engine marketplace than Yahoo and Bing. This is part of the reason why most PPC advertisers put all their efforts and investments on AdWords. Google controls over 70% of the market, while Yahoo and Bing share the remaining 30%.

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