When talking about SEO, keyword research always gets mentioned. This is due to the fact that, despite Google’s ongoing algorithm updates, keyword research has remained largely constant for marketers wanting to optimise their websites for search.
What is keyword research?
When searching for answers on the internet, people use keywords. Conducting keyword research involves finding and analysing those search phrases that people enter into search engines with the intention of utilising that information for search engine optimisation (SEO).
Keyword research can help marketers discover what people are searching for, their popularity, the difficulty of ranking for those queries, and more. You may use the knowledge you gain about these actual search phrases to inform both your smaller-scale marketing plan and your content strategy.
You stand to get more traffic if your content is successful in appearing in front of our audience while they conduct searches. As a result, you ought to concentrate on such searches and use the keywords they search for.
Elements to consider when conducting keyword research
When doing keyword research, there are three crucial components to consider: relevance, authority and search volume.
1) Relevance
Relevance affects how Google ranks a web page. The idea of search intent enters the picture at this point. If your material satisfies the needs of the searchers, it will rank for that term.
2) Authority
Google will provide more weight to sources it deems authoritative. That means you must do all you can to become an authoritative source by enriching your site with helpful, information content and promoting that content to earn social signals and backlinks. If you’re not seen as authoritative in the space, or if a keyword’s search engine results page (SERP) is loaded with heavy sources you can’t compete with (like Forbes or authoritative news sites), you have a lower chance of ranking unless your content is exceptional.
3) Volume
Even if you wind up on the first page of search results for a certain keyword, no one will ever visit your website if that keyword has 0 search volume. MSV (monthly search volume), which represents the total number of times the keyword is searched each month across all audiences, is used to measure volume.
How to conduct keyword research
Come up with keyword ideas
Finding pertinent, related words for your business is the first thing you should do. Always begin with some basic brainstorming. Look over your website’s primary topics and make a list of keywords related to those topics. When you’re ready to elaborate on those concepts, go on to some excellent keyword tools to evaluate search volume such as Ubersuggest and Google Keyword Planner.
Search for related keywords
If you’re having trouble coming up with more phrases that people might use to search on a particular subject, look at the related search terms that show up when you enter a keyword into Google. You’ll find some search recommendations for your first term when you type it into Google and scroll to the bottom of the results. These keywords can provide you suggestions for additional keywords you might want to think about.
Make use of tools for keyword research
Based on the keyword ideas you’ve already developed, keyword research and SEO tools can assist you in developing more keyword suggestions using exact match and phrase match keywords. These tools include Ahrefs, SEMrush, Ubersuggest, Google Keyword Planner, Keywords Everywhere, Moz, and KWFinder.
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