Your online strategy and success depend on your ability to optimise your website for search engines. If your SEO (search engine optimisation) strategy and execution are strong, you may draw in more visitors and increase your chances of converting them into paying clients. It will make sure that your website is producing leads and directing visitors down the funnel just as it should.

However, marketers occasionally struggle ranking their website with Google. This is understandable as the selection of content on the first page of search engine results is based on more than 200 ranking signals. The algorithm carefully examines indications that a specific web page will provide users with the information they want. 

If you’re one of those marketers or business owners having trouble with SEO, you’ve come to the right place. One, we provide insights here on SEO. And more importantly, we offer services that might help you. Click the button below to schedule a chat with us about your SEO goals.

If you’re ready to get started on a journey to optimising your website for SEO, read on. Here are some practical steps you can do.

1. Examine all website data
Reports on user behaviour and traffic statistics from Google Search Console (GSC) provide a clear picture of how well your website is performing. For instance, user behaviour reports show you how site visitors behave once they arrive, and GSC data keeps track of important metrics like the number of sessions, the number of unique sessions, the bounce rate, and more.

Examine the data for particular trends. You may learn a lot about your audience from referral sources. How do visitors locate your website? Search for websites with higher traffic and conversion rates. Reverse-engineer the success of that page to implement it throughout your website.

2. Use relevant keywords

You can uncover keywords relevant to your business and niche using tools like Ubersuggest. Use it to identify long-tail keywords that correspond to the user intent of potential customers. Consider the purpose of their search and the information they would expect to see on a website about it. You can start off with a general keyword. For instance, if you provide dental services, you may start your search phrase with “dental clinic.”

Aside from Ubersuggest, you could also use Google itself to search for a possible keyword. When you enter a keyword phrase into Google, a list of related search terms that are bolded at the bottom of the page will appear.

Click on one of the related searches for further information, and then look at the list that Google provides at the bottom of the second page.

Three free searches can also be made each day on the website AnswerThePublic. It provides a list of words and phrases that people are looking for in relation to your subject.

If you have Google’s keyword planner, you can also enter your keyword phrase into it in order to find out what other pertinent terms people use.

However, take note that if you’re up against well-known brands that already dominate the first page of Google for the majority of the terms you’ve chosen, you should adjust your approach to find less-competitive long-tail keywords.

3. Create valuable content

According to Buffer, a blog article should be 1,600 words in length. But that’s not applicable to all companies and industries. To help you decide on the ideal article length, Google your main keyword and look at the top 10 results in the SERPs. Do some of the pages have more words than 1,600? Yours ought to be too.

Take note that not everything is about length. However, it informs Google that you’re offering more details. You have a better chance of ranking higher if many people read all the way through that page.

4. On-page SEO

On-page SEO includes optimising elements like meta tags, URL slugs, headlines, and subheadlines.

Your title should contain your main term or keyword, preferably right at the start. Additionally, it should be used in at least one subheadline and the slug. Aim for between .5 percent and 2.5 percent throughout the body copy. To avoid coming out as a keyword stuffer, try not to go beyond the recommended distribution percentage.

Also include your major and associated keywords in your subheadlines, body copy, and image alt text. Give each lots of context so Google will know exactly what you’re talking about.

5. Off-page SEO

Off-page SEO, also known as off-site SEO, describes the methods you use to externally optimise your website. Your site’s SEO can be enhanced by influencer marketing, guest blogging, social media activity, and brand mentions.

While external links can have a significant impact on SEO, avoid acquiring links from unimportant, low-authority websites. They are not going to be of assistance and they can damage your authority too. Instead, when looking for backlinks, you should concentrate on reputable publications.

6. Make your website mobile-friendly

90.72% of people in the world own a mobile phone and most of them search for products or services using their mobile. You don’t want to leave those potential conversions out in the cold given that more and more consumers are accessing websites using mobile devices. Additionally, Google recently introduced the mobile-first index, so if you prioritise mobile friendliness, you might rank higher.

Your website should display flawlessly on both a 17-inch laptop and a 4-inch smartphone, so make sure to use responsive designs. Even though the design may appear slightly different on each device, responsive design aims to provide the best user experience possible. On a laptop, for instance, you might display information in two columns instead of one, but the branding and content will still be the same.

7. Improve page speed

When it comes to both SEO and conversions, page speed counts.  In fact, according to Google research, the likelihood that a visitor will bounce or leave the page immediately increases by 32% when loading times go from one to three seconds. The chance of a bounce increases by 90% if the page loads in five seconds.

In other words, the likelihood that visitors will leave your site considerably increases if your pages don’t load within a few seconds. Additionally, slow-loading web pages can hinder your potential to increase engagement and conversions.

The importance of page speed in SEO cannot be overstated (SEO). Google considers a wide range of elements when determining how to rank websites, and one of those is page speed.

To start off, we recommend evaluating your website pages through Google PageSpeed Insights. You can use this simple tool to gauge and evaluate the speed of your web pages on desktop and mobile platforms. Additionally, since it’s a Google-supported tool, it can assist you in ensuring that you’re meeting the performance standards necessary for top search result rankings.

Wrapping it all up

Start by gathering as much information as you can and doing extensive research. Write material that is aimed at your audience, but make sure it is superior to that of your competitors.

Make distinct efforts for off-page SEO and on-page SEO. Ensure that your website loads swiftly on desktop and mobile devices and that you are gaining as many backlinks as you can.

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