Promoting your business with social media is one of the reliable ways of driving traffic, increasing your brands’ recognition and sales at a minimal cost.
More than 80% of marketers say that they have been able to promote their brands with social media, and this is one of the proven benefits of social media marketing.
Social networking sites are now one of the great marketing strategies; its benefits are enormous to the extent that any person that is not using it will miss out on the competition. Many marketers are happy using this platform to grow their businesses.
However, it is important to remark here that some of these marketers do not know which social media platform is more effective and which one will yield the needed results for their businesses.
Here are some of the reasons small businesses can engage in social media marketing:
Improves brand awareness
Social media is one of the cost effective digital marketing options used by many to enhance their business visibility and syndicate contents. Since you will be engaging with a good number of consumers, social media marketing will gently enhance your brand recognition.
To get started is easy, simply create a social media profile with your business name and start to interact with consumers. Encourage your sponsors, business partners and employees to ‘like’ and ‘share’ the social media page. This will continuously build your reputation in the industry.
Each post that is shared will surely bring a new hit or a new network of an individual. This can create a way for your business; more people will get to know about your business. The more people know about it, the better your business will perform.
By investing about few hours daily or in a few weeks, more than 90% of marketers say that their efforts in social media marketing are greatly improving their brand’s exposure. You will build a wider audience if you keep on sharing your social media page daily or weekly.
You will build more inbound traffic
If you don’t market your business on any of the social media pages, your inbound traffic will be only your usual buyers- only those people that are familiar with your brand. They are only those that consistently search for the keywords you rank for.
If you neglect to use social media pages, you will have a great difficulty reaching out to more people outside your customer circles.
A social media profile you create is a plus to your business; it will be a gateway to your site. Every new unique content you share with your friends is a great opportunity to gain new customers or client base. By setting up a social media account, you are opening new doors for your business.
Enhanced search engine rankings
Yes, it is true that posting quality contents on social media will get you some traffic, but you need to do more so as to get significant progress. Search engine optimization will surely help you to obtain traffic and achieve higher page rankings.
Let’s be more practical, virtually everyone searches the Google when they are looking for useful information about anything. And most likely some people don’t navigate more than the first page.
To be on the safer side, try to create quality contents- this will go a long way in integrating your targeted keywords. Quality contents like infographics, blogs, business information, case studies, and employee photos will truly make your social media profile to be credible and highly intriguing.
If you start posting unique contents, you will gradually build a community of followers or friends that ‘like’ and ‘share’ your contents.
Higher conversion rates
With enhanced visibility, your brand will gain more opportunities for conversion. Every comment, video, image, blog post or comment may bring prospective buyers to your website, and this will surely increase your traffic.
People prefer to do business with companies with strong social media presence, rather than doing business with individuals. Social media marketing is said to be more effective than outbound marketing. If your brand is highly interactive online, people will likely see your business as being more credible.
Most people use social media to stay connected with their family, friends, and communities- since people are using this, why not promote your brand in their midst. If you do so, there are chances that they will tell their friends, family, and colleagues about your brand, and then solidify it with social proof, by sharing the link of your business profile with their circle of friends.
Putting your brand in a situation in which people are happily liking, sharing, and talking about it will surely enhance the conversion rates on your already existing traffic.
100% Customer satisfaction
Creating a social media profile is one of the great ways of humanizing your organization. Customers are happy to know that if they post a question on your website, they will receive personalized responses than the automated or computer-generated message.
The capacity to acknowledge every comment will show that you are attentive to their concerns and that you are ready to provide them with the best response.
Building a single loyal customer will make your business to grow. Loyal customers will not only be buying from you, but they will also tell their friends about your brand and in most cases convince them to buy from you. They are doing this because they believe you are a trusted source.
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