Meta’s upcoming Twitter competitor, Instagram Threads, is slated to launch on July 6th, as indicated by the App Store listing showcasing its iPhone-ready version.
In its App Store listing, the description says Threads is ”Instagram’s text-based conversation app.” It further describes Threads as a hub where “communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”
In mid-March, Meta, the parent company of Facebook and Instagram, revealed its plans to develop a new social network. The description of this upcoming network hinted at its potential to rival Twitter, thereby intensifying competition in the social media landscape.
Threads announcement follows a period of uncertainty at Twitter, which ensued after its acquisition by Tesla owner Elon Musk in October. Musk embarked on a company-wide restructuring, resulting in substantial layoffs and the implementation of a subscription-based model for certain features.
Twitter also faced widespread criticism recently after Musk announced a new policy that imposed limitations on the number of tweets users could read per day. The majority of users, who do not subscribe to the platform, were restricted to accessing only 1,000 tweets daily. The decision was primarily driven by the platform’s objective to curtail the utilisation of its data by third-party entities, specifically companies involved in training artificial intelligence models. This move by Twitter sparked significant backlash from users and the wider community.Do you need help growing your social media following and community?
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