Digital marketing is here to stay, and search engine optimisation (SEO) is an integral part of it. Think of it as a consumer or potential client’s doorway to your site. Without SEO, no matter how pretty or functional your site may be, no one would be there to appreciate it and convert as lead. Think SEO should be at the bottom of your marketing priorities? Think again. 

What is SEO?

First things first, what exactly is SEO?

Search engine optimization, or SEO, involves enhancing your website to raise its natural prominence for particular search queries or terms. Through onsite and technical adjustments, SEO seeks to increase both the quality and volume of traffic to your website. This goes beyond simply cramming pages with relevant keywords, it also involves crucial web essentials like site performance, mobile friendliness, user experience, and page content.  

Effective SEO involves both meeting your site visitor’s wants and abiding by the rules and best practices of search engines like Google and Bing. The core of effective SEO is anticipating user intent, knowing the kind of material they want to see, and giving the best solutions. It enables you to learn more about your clients and their behaviours while serving as a sales channel for your company.

What are the benefits of SEO?

1) Brings customers through organic search

Organic search accounts for 53.3% of all website traffic, and 60% of marketers claim that SEO-engaged clients provide the greatest quality leads. This is because most traffic that comes from organic search are looking for a solution, and you are meeting a need by being one of the top results.

To be found by customers, a website must rank on the top page of Google. Your click-through rate will more than double if you can get to the top. Additionally, claiming a Featured Snippet (top-of-page element) will assist you in moving past the top spot and perhaps even give an additional way for clients to click through to your website.

2) Solidifies your reputation

A website that performs well in search engine results pages is often seen as being of high quality and reliability by search engines, which enhances the credibility of your company. To help your site rank even higher, you must spend time and effort optimising and adding content, speeding up your site, and doing keyword research.

3) SEO is cost-effective

The fact that SEO may be implemented at a low cost is arguably one of its strongest features. The actual implementation is free, except for the expense of hiring someone (if you need help with SEO), a few subscriptions (for tools and publications), or your own time if you’re doing it yourself.

We at SEO and video marketing also offer packages that suit your business’ budget and needs, and offer special offers from time-to-time. Click the button below to schedule a chat with us about your SEO goals.

Additionally, investing in SEO will benefit your company in the long run. While algorithms and other tech changes frequently, the fundamental techniques and approaches used in SEO should endure for many years to come with perhaps only minor adjustments needed. When executed properly, it can be one of the best long-term marketing strategies for your company, offering a consistent return on investment.

4) SEO complements other digital marketing strategies

Your target SEO search terms can guide your content strategy. Creating quality content is essential for effective SEO. Social media posts are part of your extensive content distribution, thereby helping improve online visibility. Email lists can grow with more traffic coming into your site through search.

Paid (PPC) and unpaid (SEO) marketing techniques complement each other incredibly well too. You can utilise SEO to maximise your PPC efforts; for instance, if you have a high-ranking page for PPC advertising, it might perform even better, particularly if the term has a cheap cost per click.

As you can see in the examples above, SEO supports other digital marketing strategies such as content, email and even social media. If you want to grow your content readership or build your email list, you simply can’t ignore SEO.

5) SEO emphasises user experience

Making your website search engine friendly is what SEO is all about, and enhancing user experience is a crucial component of SEO. In 2021, Google began emphasising user experience as a ranking factor. In order to assess whether you are offering a worthwhile interaction or not, Google will continue to monitor both the new Core Web Vitals and earlier factors like page speed. This concept is also used by Featured Snippets and other in-search components, which bring results, photos, and other useful data directly onto the search page.

If you put in the effort to create helpful and high-quality content, speed up and improve the responsiveness of your site, add backlinks, and improve each page, you’ll get a great website in addition to one that is search engine optimized. A strong site structure and navigation, both of which affect how search engines rank a site, are aspects that enhance usability.

For businesses, this simply means that you must concentrate on your clients’ demands. In order to rank higher, keep visitors on your site, and increase conversions, you should put your customers’ needs first. Your site will gain authority and attract more visitors the more frequently that happens. 

6) SEO helps improve your local search ranking

Local searches like “dentists near me” or “mortgage brokers in Sydney” are rising in popularity. And nearly 80% of these mobile local searches result in conversions. You can draw in these potential customers through local SEO methods.

Creating a Google My Business account is the first step in executing your local SEO strategy. Then start asking your customers for reviews. Make sure you have the right name, address, and phone number to optimise your listings.

Make sure to also optimise your listing for voice search, which entails creating appealing, rich content in a conversational style that responds to the majority of frequent questions and offers solutions to users’ issues. Other actions include carefully selecting your local keywords and adding entries in directories of nearby businesses.

7) Get Measurable Results

You can monitor changes in website traffic, conversions, and rankings with SEO. Platforms like Google Analytics offer a full range of data and let you go down to an exceptionally fine level. For instance, you may view every website visitor’s shopping experience, including the pages they visited, the search terms they entered, and if they carried out particular tasks. You can modify and enhance your SEO approach using these findings.

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