Don’t just create content. Create content that ranks on Google. Check out our best practices and tips below.
1. Conduct keyword research before writing
You must conduct keyword research before you begin writing. If you want to dominate search results, you must know and write about the keywords your audience uses in their searches.
To know the keywords relevant to your business and niche, you can use tools like Ubersuggest. The said tool helps you to identify long-tail keywords that correspond to the user intent of potential customers.
Aside from Ubersuggest, you could also use Google itself to search for a possible keyword. When you enter a keyword phrase into Google, a list of related search terms that are bolded at the bottom of the page will appear.
Click on one of the related searches for further information, and then look at the list that Google provides at the bottom of the second page.
Three free searches can also be made each day on the website AnswerThePublic. It provides a list of words and phrases that people are looking for in relation to your subject.
- Plan the structure of your content
You must establish a clear framework in order to compose a blog article that is both legible and SEO-friendly. This means that each post must include a brief introduction, a body, and a short summary or call-to-action at the end.
To start off, write out your thoughts for each of the three sections in a few phrases. Once your post’s summary has been written, this will enable you to write well-organised and understandable blog content.
3. Make the most of headings
Headers make your blog article and its sections easier for Google’s web spiders to interpret.
Consider the crawlers to be skimming readers of your blog. Your H1 heading should provide a summary of the topics your article will cover. Then, your H2s, H3s, and H4s should dissect the article’s subtopics.
Your subheaders should therefore include high-intent keywords and mirror the content of the body. You have a far better chance of ranking on the search engine results pages (SERP) when you employ the proper keywords, or those that your target audience uses.
- Make your content featured snippets-ready
The most direct responses to search queries can be seen in Google’s featured snippets.
You must provide a complete and succinct response to the question in order to receive a featured snippet on Google. For example, if you’re aiming for a featured snippet on the query “how to write a blog post,” you could use “How to write a blog post” as your H1 or H2 heading and then list the steps in a numbered or bulleted list after it.
After completing that, make sure to incorporate a portion of the question into your response. Using the aforementioned example, you would begin the sentence with “To write a blog post, you should…”
If a definition is necessary for the keyword for which you wish to rank in the featured snippet, keep your answer to 58 words or less.
5. Add keywords to your meta description
The one- to three-sentence summaries that appear beneath a result’s title are known as meta descriptions. Google also analyzes meta descriptions to determine search results.
Use the meta description to briefly summarise the subject of your post. Keep it succinct, use one or two keywords, and make it compelling. Since there will likely be other posts that are identical to yours, you’ll want your description to be more distinctive than the others.
6. Add alt text to images
You should include alt text with every image you include in your post, whether they are featured or included in the body.
The photo’s alt text explains what is going on in the image and aids people who are blind in understanding your post’s use of the image. For example, if you added a photo of a group from an event in your blog, you should add an alt text along the lines of “attendees of the [event title] pose for a group picture.” The alt text should be descriptive and include the main keyword to create a narrative that aligns with your content.
- Avoid keyword stuffing
Incorporate keywords, but don’t overdo it to the point where your material becomes unreadable.
Do not forget that you are trying to advocate for your audience. Poor reading experiences that might result from keyword stuffing will tell Google that your post might not be what they are looking for.
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