Google has recently announced a new core algorithm update for its search engine which will have a significant impact on the search results. Google releases several algorithm updates throughout the year, but the core updates are the most significant. These updates affect the way Google’s algorithm evaluates websites, which can result in some sites seeing […]

Google has announced a new update to its search algorithm called the Product Reviews Update, which aims to improve the quality of search results related to product reviews. The update is designed to reward high-quality product reviews and demote low-quality ones in search rankings. According to Google, the Product Reviews Update is meant to benefit […]

If you’re active on social media, chances are you’ve come across a hashtag or two (or ten). But what exactly are hashtags, and why are they important? Let’s dive in. Simply put, a hashtag is a keyword or phrase that is preceded by the pound sign (#). It is used to mark a keyword or […]

Google in an announcement said they started rolling out a helpful content system update across search on December 5, and it will take two weeks to complete. In the announcement, Google said that the updates “improves our classifier and works across content globally in all languages.” This update builds upon the helpful content system the […]

When talking about SEO, keyword research always gets mentioned. This is due to the fact that, despite Google’s ongoing algorithm updates, keyword research has remained largely constant for marketers wanting to optimise their websites for search. What is keyword research?   When searching for answers on the internet, people use keywords. Conducting keyword research involves […]

Digital marketing is here to stay, and search engine optimisation (SEO) is an integral part of it. Think of it as a consumer or potential client’s doorway to your site. Without SEO, no matter how pretty or functional your site may be, no one would be there to appreciate it and convert as lead. Think […]

Don’t just create content. Create content that ranks on Google. Check out our best practices and tips below. 1. Conduct keyword research before writing You must conduct keyword research before you begin writing. If you want to dominate search results, you must know and write about the keywords your audience uses in their searches.  To […]

Today, mobile devices account for over 60% of visits from organic search. And as mobile searches increase, desktop searches continue to decline. So if you’re aiming to build a strong brand presence online and generate leads, you can’t ignore mobile SEO. What is mobile SEO? Giving visitors to your mobile site a first-rate experience is […]

Holidays are coming. Who says business owners don’t join the holiday rush? Almost everyone is busy preparing their homes for a Christmas theme or practising for a group presentation to be performed in a company Christmas event. Others are out shopping for gift-giving, attending reunions and parties and travelling out of town or out of […]

Your online strategy and success depend on your ability to optimise your website for search engines. If your SEO (search engine optimisation) strategy and execution are strong, you may draw in more visitors and increase your chances of converting them into paying clients. It will make sure that your website is producing leads and directing […]